Stephen Hockman

SEO & Digital Marketing Strategist (Open for Hire)

Stephen Hockman

Hi, I’m Stephen Hockman

I specialize in search engine optimization (SEO) and digital marketing growth strategies. My biggest strength is taking ideas from concept to completion through a variety of online marketing channels, including:

  • Content Writing
  • Website Optimization
  • Email Marketing
  • Social Media

I can effectively lead and execute organic marketing campaigns to help grow brand awareness and product sales. I have a track record of building highly successful websites and businesses and currently looking to partner with a specific type of company to help boost its online visibility.

Who I’d Like to Work With

My goal is to become the SEO and digital marketing strategist for a small to mid-sized business that wants help expanding its reach online. The company has already built an amazing product or service and is now ready to hire someone who can develop an effective marketing strategy for growth.

But that’s not all.

Instead of just working behind the scenes planning and executing the digital marketing plan, I’d like to partner with a business that wants an additional face to promote the company. Meaning, I’ll become 100% invested in the success of the company by acting as a brand ambassador online.

The advantage of that kind of partnership is that people in your target market will associate me with your brand. As a result, you’re getting an extra layer of promotion because I’ll be actively sharing exciting stuff we’re working on, interacting with potential (and existing) customers online, and establishing a stronger foothold in the industry for your business.

Here are a few examples of the types of business I would work well with:

  • A solo operator looking to hire a trusted employee who is committed to scaling brand awareness and sales with SEO and digital marketing.
  • A SaaS company that needs a dedicated person to manage its SEO and digital content strategy.
  • A professional service provider who wants an expert on their team to help expand their online presence.
  • A startup that needs someone on staff who can drive organic traffic and sales using a variety of online strategies.

If your company falls within one of those categories, then I’d love to chat more about how we could partner together to maximize your SEO and digital marketing results.

Contact Information

  • Email: hockmasm@gmail.com

Resume

Founder and Lead SEO Strategist | 2021 – present
SEO Chatter, Staunton, VA

  • Lead and execute all SEO campaigns using on-page and off-page strategies.
  • Perform keyword research to determine the best keywords to target for SEO campaigns.
  • Conduct competitive analysis using Semrush, Ahrefs, SE Ranking, and Mangools to identify content gaps, areas for on-site SEO improvements, and link building opportunities.
  • Write and optimize content to satisfy the user experience and meet on-page SEO standards for title tags, meta descriptions, headings, body copy, image alt text, URLs, and internal links.
  • Adjust copywriting styles to meet the target audience.
  • Collaborate with freelance content writers to ensure they produce high-quality, SEO-friendly content that resonates with target audiences.
  • Ensure all content satisfies Google’s E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness).
  • Use Grammarly to ensure writing is mistake-free from spelling, grammar, and punctuation.
  • Manage all website content through WordPress.
  • Analyze user metrics in Google Analytics and other analytics tools to assess the performance of SEO strategies, email campaigns, and social media marketing strategies.
  • Use Google Search Console and Screaming Frog SEO Spider to monitor technical SEO issues, crawling errors, and page experience metrics.
  • Refresh content on a routine basis to improve keyword rankings and traffic.
  • Stay up to date on the latest Google algorithm updates and industry best practices.
  • Create all graphics for website content and social media postings using Photoshop and Canva.
  • Created and sold several SEO training products, including a keyword research course, on-page SEO course, content creation course, and affiliate review templates that earned more than $100,000 in sales in one year.
  • Created email campaigns in ConvertKit and tracked open rates, click-through rates, and conversions to make data-driven decisions.
  • Set up all aspects of digital marketing sales funnels to promote products with content marketing, landing pages, lead magnets, tripwires, nurturing sequences, and email automation.
  • Help others improve their digital marketing strategies through consulting, hosting mastermind groups, and appearing as a guest on industry-related video shows and podcasts to share knowledge about SEO, content writing, conversion rate optimization, and monetization strategies.

Owner | 2005 – present
Blue House Brands, LLC, Staunton, VA

  • Established an LLC as the holding company for new website projects and online businesses.
  • Operated multiple websites focused on affiliate marketing and informational content.
  • Wrote all content with a user-centered focus to help visitors select the right products for their needs.
  • Utilized SEO techniques to rank at the top of Google for the most profitable keywords.
  • Earned more than $500,000 in affiliate commissions two years in a row.
  • Took a website from 0 to 200,000 monthly organic visitors from Google within two years.

Digital Marketing Director | 2017 – 2019
Bridgewater College, Bridgewater, VA

  • Led digital marketing strategies across multiple departments to effectively fulfill marketing, fundraising, and recruitment objectives using the College’s website, video, and social media channels.
  • Ensured all website content adhered to SEO industry standards.
  • Used Google Analytics to measure website performance to drive content marketing decisions.
  • Tracked social media engagement metrics on all platforms to guide social marketing strategies.
  • Managed a digital marketing assistant.

Web Manager | 2010 – 2017
Bridgewater College, Bridgewater, VA

  • Created and managed written, graphic, and video content for the College’s external and internal websites and social media channels.
  • Maintained website content for all College departments using Joomla and WordPress content management systems, HTML, CSS, and third-party extensions.
  • Developed email newsletter templates for internal and external communications.
  • Produced and maintained all content for the College’s social media channels, including Facebook, Twitter, YouTube, and Instagram.
  • Produced, recorded, directed, and edited all College marketing, fundraising, and recruitment videos using Adobe Premiere, After Effects, and Photoshop.
  • Worked with an outside firm to redesign the College’s website to meet modern UI/UX best practices.
  • Managed digital marketing interns.

Creative Media Specialist | 2005 – 2010
American Association of Airport Executives, Alexandria, VA

  • Established the vision and direction for internal and external marketing and training videos.
  • Edited videos and created motion graphics using Avid Media Composer and Adobe After Effects.
  • Directed and produced a weekly news show that aired on local cable TV and as a podcast.
  • Maintained and updated all marketing and training web pages using HTML and CSS.

Production Assistant | 2004 – 2005
Telemedia Productions, Inc., Harrisonburg, VA

  • Assisted in all aspects of video production and editing.

Education

James Madison University | 2005
Bachelor of Arts in Media Arts and Design
Magna Cum Laude

Northern Virginia Community College | 2003
Associate of Arts in Liberal Arts

Certifications

Interviews and Features

Websites and Business I’ve Founded

  • SEO Chatter: Founded in 2021. Shares SEO news and teaches the fundamentals of search engine optimization.
  • Biblevise: Founded in 2023. A personal online ministry project that gets people excited about diving into God’s Word and connecting the Holy Scriptures to their daily lives.
  • Animal Answer Guide: Founded in 2022. Answers common questions about animals.
  • Home Air Guides: Founded in 2015 and sold in 2021. Educated the public on indoor air quality and comfort issues.
  • Chainsaw Larry: Founded in 2019 and sold in 2020. Educated the public on chainsaws and tree maintenance.
  • Trusty Joe: Founded in 2018 and sold in 2019. Advised people on buying home gadgets.
  • Blue House Brands LLC: Founded in 2018. The holding company for my online business ventures.

Books I’ve Written

  • Affiliate Content Secrets: Teaches SEO copywriting techniques and SEO strategies for increasing conversions and rankings for affiliate content. (Published on July 13, 2020)
  • Keyword Accelerator Playbook: Teaches keyword research methods and content planning to boost website rankings, traffic, and earnings. (Published on June 9, 2022)

Courses I’ve Created

  • Mastering On-Page SEO: Taught the most important on-page SEO methods for ranking high on Google. (No longer available)
  • Surefire SEO: Taught my complete SEO content creation strategy from keyword research to competitive research to outlining content to optimizing it for on-page SEO to troubleshooting rankings issues. (No longer available)
  • Winning Featured Snippets: Taught how to properly structure content on a web page to win Featured Snippets on Google. (No longer available)
  • Affiliate Buying Guide Templates: Gave a complete outline of how to structure affiliate buying guide content and where to place target keywords for on-page SEO to rank higher on Google and satisfy users to increase earnings. (No longer available)

Online Profiles

Like What You See?

Let’s chat about working together.

I could be the SEO & digital marketing strategist you’ve been looking for to help grow your business online. Send me an email at hockmasm@gmail.com.